PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Not so green with envy over your green-tinted highlights? We've got a few solutions that'll help you bring back that beautiful blonde.

From dog beds to pet toys and feeders, we found the best sales for your pet on the second day of Amazon Prime Day We found ...

A study links graying hair to stem cells getting stuck, unable to color new hair growth. Stem cells travel back and forth within compartments, but when they get stuck in one compartment, they cannot ...

Demi-permanent color needs to be used with a low-volume developer, which “allows the color to penetrate just beneath the surface of the hair” instead of sitting on the surface, Korab says. “It lasts ...

Color-treated clients (aka, single process colors—grey coverage, brunettes, auburns, reds—that add dye to your hair) are aiming to prevent fading and washing out.

The One Hair Color Celebs Over 50 Are Asking For, According to A Celebrity Colorist first appeared on Parade on Jun 25, 2025 This story was originally reported by Parade on Jun 25, 2025, where it ...

Ariana Madix has never been shy to experiment with her hair, from the length to the color, but the look she wore while hosting Peacock's Love Island USA this week just may be her most dramatic ...