JCPenney is making efforts to increase its store traffic by expanding its merchandise offerings. On April 12, 2016, JCPenney announced the launch of Boutique+, the company’s first plus-size ...

While the collection has yet to hit the market, Graham is already super "proud" of what she and JCPenney are collaborating on. "The majority of American women wear size 14 or above.

The model and mom of three, 37, is continuing to champion for size-inclusive fashion with a multiyear JCPenney partnership that will kick off in the fall. "We’re taking real-size women’s ...

PLANO, Texas - (April 12, 2016) - Because every body deserves great style, JCPenney is introducing Boutique+(TM) , its first-ever plus-size fashion brand designed exclusively for the full-figured ...

PLANO, Texas, March 04, 2024--JCPenney stands alongside women who are supporting their local communities and will award $10,000 in grants to women making a significant impact in their communities ...

PLANO, Texas--(BUSINESS WIRE)-- ...

JCPenney (JCP) is making efforts to increase its store traffic by expanding its merchandise offerings. On April 12, 2016, JCPenney announced the launch of Boutique+, the company’s first plus-size ...

Ashley Graham shares the details behind her partnership with JCPenney, which includes a fashion line launching later this year. The model and brand worked together to create a collection made for ...

JCPenney Women Making Change Donation Giveaway. In honor of all the women going above and beyond to serve the community, the retailer is awarding five female changemakers a $2,000 donation to the ...