‘Bag for life’ is a term associated with supermarkets, but a new campaign film shows how, for many people who came of age this side of the millennium, that bag might have had a big JD Sports logo on ...

An Instagram post by YouTuber KSI promoting JD Sports has been banned after he failed to clearly mark it as an ad. KSI, real name Olajide “JJ” Olatunji, whose Instagram account has 12.7 ...

In 2025, JD Sports is backing youth culture as a driving force for change, and their campaign is both a celebration and a challenge: to break boundaries and redefine what’s possible.