Jaguar is preparing for a total reset. No longer does it want to try and fail to compete with BMW and Mercedes-Benz in the premium segment. Instead, the British automaker is returning to its ultra ...

Jaguar has debuted new logos and graphic designs, preparing to relaunch itself as an exclusive, high-priced luxury EV brand that competes in the league of Rolls-Royce and Bentley.; A new "leaper ...

Jaguar Announces 'Type 00' and Reveals What its Future Looks Like: “Type 00 is a pure expression of Jaguar’s new creative philosophy [and] the result of brave, unconstrained creative thinking.

Jaguar managing director Rawdon Glover said taking new cars off sale was “intentional” as it looked to create a barrier between the old models and the new-look Jaguars.

Jaguar has unveiled its overhauled branding identity, marking the beginning of its EV-only era. The British marque showed off its slick new logo ahead of the December 3 reveal of the Jaguar Design ...

Jaguar has unveiled a new logo that combines upper and lower case letters and confirmed it will only make electric cars in the future. ... “We are creating Jaguar for the future, ...

The British luxury vehicle maker Jaguar will launch three new electric cars in 2026, having taken new cars off sale more than a year ago to focus on reinventing the brand. The manufacturer unveiled a ...