A kawaii gaming setup is more than just a space for gamers. It also offers a joyful blend of comfort, aesthetics, and ...

Kawaii aesthetics have long been a staple in differing iterations within Japanese culture, where the notoriously cutesy style first emerged as a handwriting style (particularly in girls), and then ...

After all, if there’s anything Americans know about Japan, it’s that as a country, they are absolutely obsessed with cute things. The Japanese have a name for the obsession: Kawaii.

Pink globalisation, the spread of cute goods from Japan to other parts of the industrial world, has been a stronghold of consumption in the late 20th and early 21st centuries, particularly with Hello ...

"Gross" characters are proliferating in a country known for kawaii, and now even local governments' mascots are trying to out-weird one another. Long considered the global capital of cute, Japan ...

Kawaii to the max, the series follows the adventures of two of the most beloved characters from Japan's Sanrio, world-famous as the creator of Hello Kitty. By Patrick Brzeski Asia Bureau Chief ...