Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring ...

Global demand for matcha tea, with its vivid green colour and earthy taste, has gone supernova since the fall. But the ...

Matcha, the most Instagrammable of Japanese teas, is taking the world by storm. The bright green tea has become such a staple ...

(File) A employee at Kettl Tea in the Los Feliz neighborhood of Los Angeles, California prepares a matcha beverage. The word ...

Amid the rising demand, the number of tea plantations in Japan has fallen to a quarter of what it was 20 years ago. Read more ...

Matcha, a powdered green tea with deep roots in Japanese tradition, is quickly becoming a global sensation. From hip cafes in ...

At an LA matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green ...

A PR and marketing agency, Vector Malaysia has notable clients such as the Japan National Tourism Organisation (JNTO), the ...

The word matcha means "ground tea" in Japanese and comes in the form of a vivid green powder that is whisked with hot water and can be added to milk to make a matcha latte.

Scientists make shocking discoveries about matcha's health benefits that will change how you think about this green powder ...