That's because the bulk of the company's catalogue is uniformly designed, with the John Deere logo and its unmistakable green and yellow color scheme at the forefront. This is all a result of the ...

Oh dear, the decades-old John Deere logo is getting another facelift. Though the trade and consumers might not initially notice the change, the trademark now finds the deer leaping forward.

Quad Cities-based John Deere is changing the trademark logo that’s adorned tractors, combines and mowers for the past 32 years. Deere spokesman Ken Golden says the new logo has a fresh look.The ...