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At HubSpot’s Inbound conference in Boston this week, t-shirt entrepreneur Johnny Cupcakes himself—a.k.a. Johnny Earle—shared ideas on how to create a brand people will feel so passionately about ...
Johnny Cupcakes leaves the Delta Gamma sorority house on Walnut Avenue holding the sorority T-shirt that used his logo without permission. Cupcakes demanded an apology and got one.
This show of devotion wasn’t atypical. Thousands of Johnny Cupcakes fans have tattoos of the brand’s cupcakes and crossbones logo (a play on the iconic skull and crossbones image). And when ...