Jollibee’s approach leans heavily on adapting its menu to local tastes. In Vietnam, where nearly all customers are locals, the company has introduced products like Chili Chicken.

Jollibee Group is sharpening its focus on Southeast Asia as a key pillar in its long-term global expansion plans. Riding on what it calls its strong sales momentum and deepening local relevance, the ...

Jollibee added 51 new stores in the region last year, including its 200th outlet in Vietnam, underscoring efforts to deepen its presence in a market that’s becoming increasingly competitive.

Forty publicly-listed companies in the Philippines, led by San Miguel Corp., have made it to Fortune magazine's list of the ...

Forty publicly-listed companies in the Philippines, led by San Miguel Corp., have made it to Fortune magazine’s list of the ...

American fast food chain KFC, for third year in a row, has won the top spot in the Best F&B Rankings 2025 compiled by market ...

Vietnam has scrapped its longstanding two-child policy as it aims to reverse its declining birthrate and ease the pressure from an ageing society. All restrictions were removed this week, and ...

Jollibee, a Filipino drive-through restaurant, is opening its second location in the Sacramento region, with construction underway at an Elk Grove shopping center. Red banners that read ...

Earlier this week, Vietnam’s Ministry of Agriculture announced that Vietnamese firms will finalize agreements with U.S. partners to buy $2 billion worth of American farm produce.

JOLLIBEE proudly launches its newest campaign, "Bida Best, Bida Pinoy" — a bold celebration of Filipino excellence. The launch was a joy-filled special event honoring Filipinos who have achieved ...