The Jumpman first landed on a shoe 30 years ago, but a near-coup and an internal struggle at Nike almost prevented Michael Jordan's iconic logo from reaching fruition.

Michael Jordan’s "Jumpman" might be the most famous athlete-associated logo on earth. Many athletes have their own branding and design; Tom Brady for example, has TB12 and LeBron James has his ...

Jordan Brand's Jumpman logo will appear on the right shoulder of the jersey and left leg of the short for all 30 Statement Edition uniforms, starting with the 2020-21 season.

The vast majority of his wealth has come from marketing, since Jordan earned $93 million during his playing career. It’s all led to Jordan being able to call his own shots - like exclusive use of the ...

CLEVELAND, Ohio -- The Cavaliers announced this week that Michael Jordan’s “Jumpman” logo would grace their “Statement” uniforms starting in the 2021 season, which prompted quite a ...

DETROIT -- The Detroit Pistons released a photo of their latest Statement Edition uniforms, featuring the Jordan brand, for the 2020-21 season. Beginning next season, Michael Jordan’s “Jumpman ...

It turns that Michael Jordan isn’t done dancing all over the Detroit Pistons this year. On Tuesday, just three months after ESPN’s “The Last Dance” documentary allowed Jordan to relive his ...

Jordan's Jumpman logo will be featured on Tyler Reddick's NASCAR vehicle for the Chicago Street Race, which is set to start at 4:30 p.m. ET Sunday.

Next season (2020-2021) the Jumpman logo will grace the NBA's Statement edition jerseys.

Because the Jordan Brand is a Nike subsidiary and the namesake of the six-time NBA champion, the Hornets will be the only NBA team to wear the Jordan Brand ''Jumpman'' logo on their uniforms this ...