Get an inside look into the iterative process of logo design with graphic designer, Mark Winn! In this Art School video, Mark takes us through the process of conceptualizing a logo theme and executing ...

K-Swiss has revamped its logo as it wants to better reflect its history as the "only" heritage US tennis brand. ... according to Design Week. New logos usually mark a change of direction for a brand.

It was a mark with meaning hidden in plain sight, a visual trick on par with the arrow inside the FedEx logo. A history of Kodak’s logos. Work-Order/Kodak In the early 2000s, sales flagged at Kodak.

In Mark Maker, you type in a word. The system then uses a genetic algorithm–a kind of program that mimics natural selection–to generate an endless succession of logos. When you like a logo ...

A new book collects Pentagram’s greatest hits. If you’re looking for a visual primer on the history of logo design, you could do worse than 1,000 Marks, a book of 1,000 logos from partners at the ...