to completely new logos that left our kangaroo roots behind. What the process highlighted was that both internally and externally our Roo had become a beloved part of our brand,” writes the design ...

The new brand, which cost $10million to create ... The logo will be used by business, industry and government agencies. The kangaroo logo will still be used for Australian-made products.

Australia’s national flower, the golden wattle, has long appeared on stamps, emblems and awards, and is considered a symbol of unity in the country. But its use in a new logo promoting Australia ...

The much-loved kangaroo logo representing Australia is being sidelined for an abstract image that has left some very confused. Australia’s Nation Brand Advisory Council made the decision to ...

The golden wattle logo was created to unify Australia’s various trading brands in international markets. However its launch caused some confusion about whether the green and gold kangaroo logo ...

We speak to Deliveroo’s director of design Stuart Frisby about the joy of working at a brand that values creativity, plus how it’s standing out in an increasingly saturated delivery market In 2016, ...

The renewed love for the kangaroo comes as a new logo was revealed to sell Brand Australia internationally — to largely negative reviews. The wattle-inspired gold logo is the result of a $3.3 ...

The brand revamp coincides with of a “game-changing ... Talking to the subtle nature of the shift in the flying kangaroo logo, Wirth said: “this absolutely is about evolution.

The new nation brand won’t replace the now 35-year-old Australian Made logo. “The green and gold kangaroo logo has been clearly identifying Australian goods in export markets for more than 35 ...