to completely new logos that left our kangaroo roots behind. What the process highlighted was that both internally and externally our Roo had become a beloved part of our brand,” writes the design ...

The golden wattle logo was created to unify Australia’s various trading brands in international markets. However its launch caused some confusion about whether the green and gold kangaroo logo ...

The renewed love for the kangaroo comes as a new logo was revealed to sell Brand Australia internationally — to largely negative reviews. The wattle-inspired gold logo is the result of a $3.3 ...

The brand revamp coincides with of a “game-changing ... Talking to the subtle nature of the shift in the flying kangaroo logo, Wirth said: “this absolutely is about evolution.

“Aircraft tails are fantastic canvas to work on and the Qantas logo is one of the most recognisable in the world,” says Marc Newson. “This redesign aims to retain the fundamental essence of the flying ...

Gulden added that the brand had stopped purchasing kangaroo leather months ago. The animal welfare organization Center for a Humane Economy has been calling for brands to stop using kangaroo ...

The new nation brand won’t replace the now 35-year-old Australian Made logo. “The green and gold kangaroo logo has been clearly identifying Australian goods in export markets for more than 35 ...