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Australia's iconic kangaroo logo has been sidelined for a heavily stylised image of a gold wattle that looks more like COVID-19 after a recommendation by a panel of prominent business and culture ...
Ken Cato, who designed the iconic original kangaroo logo in two days, said the government's $10million wattle-style replacement would struggle to link people to Australia.
DesignStudio’s semiotics analysis focused on what the Deliveroo logo meant in other cultures and countries while workshops across the business considered where staff could see the identity being used ...
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