These adorable amphibians, native to Mexico, have become a beloved icon in the kawaii (Japanese for "cute") aesthetic, ...

Kawaii aesthetics have long been a staple in differing iterations within Japanese culture, where the notoriously cutesy style first emerged as a handwriting style (particularly in girls), and then ...

To much of the world, Hello Kitty is a charming cartoon icon—a blank-faced cat ... revolution emerged—rooted in the aesthetics of cuteness, or kawaii. Through Hello Kitty, Japan began to ...

“cuteness” is one of the most prominent aesthetics of our digitally saturated age, and a veritable industry in itself. Made popular by its seemingly unthreatening nature, cute’s quest for ...

A kawaii gaming setup is more than just a space for gamers. It also offers a joyful blend of comfort, aesthetics, and ...

The aesthetic gives an outlet to those who aren't afraid to take sartorial risks. A fun way to tap into Kawaii fashion is to dress up as a character. Take inspiration from Megan Thee Stallion ...

After all, if there’s anything Americans know about Japan, it’s that as a country, they are absolutely obsessed with cute things ... may stem from a simple aesthetic reaction or a deeper ...

He is co-editor of “The Aesthetics and Affects of Cuteness”, and the editor of “Cute Studies,” a special issue of the East Asian Journal of Popular Culture. On sale are rice omelets molded ...