Kawaii: Going crazy for cute the Japanese way Kawaii, or a love of the adorable, is huge in Japan – and it’s big here too. Bless, says Will Coldwell ...

The Kawaii aesthetic is all about bold colors, bright motifs, and playful designs that inspire a sense of beauty and dreamy wonder. Shop the look now.

For better or worse, Yami Kawaii uses fashion as a way to draw attention to the topic of depression and isolation and force people to contend with the normalcy of those feelings.

Model poses are a key part of fashion photography—how a model positions their body, creates angles, and moves can turn an ordinary shot into a compelling visual story. A great pose can transform ...

Young followers of fashion are using "yami kawaii" to "say something meaningful about their society, whether that is mental health issues or people who are socially isolated," Cleveland told DW.

The country's over-20s are embracing cute clothing in a subversive push against adulthood.

Trendy British teens are turning Japanese to make themselves look like cute over-made-up dolls. They're the dedicated followers of the latest fashion craze called 'Kawaii', which involves girls ...

The latest trend in Japan is posing with your hand to your face as if you have a toothache - the move, called 'mushiba no poozu' or 'mushiba poozu' in Japanese, literally translates as 'cavity pose'.

One of Japan’s most recognisable exports, the fashion for all things ‘cute’ is being embraced by Hong Kong enthusiasts and an open-minded public ...

American comedian and TV host Conan O’Brien decided to blend in during his Japan trip by putting on some “kawaii” Harajuku fashion. O’Brien started the trip with a stroll down Japan’s ...

There is no better place to buy everything cute, in particular, kawaii and Sanrio-related accessories, than Amazon. Shopping as a parent or guardian, buying a present to a friend or just treating ...