A new Comic-Con Museum exhibit, “20 Years of Kawaii and Chaos,” explores the lifestyle brand tokidoki’s journey from a small ...

The Bowersock Gallery is set to host "Kawaii: American Style," an exhibition that promises to bring a playful twist to the ...

In the booming landscape of designer toys and collectibles, an unlikely hero has emerged: Labubu, the mischievous plush elf from Pop Mart.

Case in point: McDonalds Japan recently began giving out Chiikawa toys with their Happy Sets ... If you’re just getting into the Nanka Chiisakute Kawaii Yatsu hype, worry not. We’ve got everything you ...

The internet’s most kawaii sensation is here to rock your world! Here 9 are things to know about Chiikawa, from her anime ...

Sanrio takes its most famous mascot to the grocery store with a brand-new merchandise line that's perfect for at-home play or ...

Studio Ghibli fans need to get excited because Donguri Sora has just released the most adorable collection of Ghibli companion plushies ever.

Spielwarenmesse eG is expanding its global reach in the Asia-Pacific region with the return of its World of Toys Pavilion to the Tokyo Toy Show. From August 28-31, 27 companies from six countries will ...

They may look like innocent collectibles, but blind box toys tap into powerful psychological mechanisms that, concerningly, keep people coming back for more.