Saudi Kayan Petrochemical Company, a partnership between Saudi Basic industries Corp. (SABIC) and AlKayan Petrochemical Company (Kayan), is a Saudi Arabia-based ...

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Reprint: R0711C Many executives are surprised when previously successful leadership approaches fail in new situations, but different contexts call for different kinds of responses. Before ...

Psychology & Importance of a Logo It's fascinating how our human nature is wired to respond so strongly to visual stimuli. As visual creatures, we have this incredible ability to process images much ...