Learn how data-driven marketing transforms campaigns through personalization, real-time insights, and better ROI. A practical ...

We have the privilege of discussing with Mr. Georgii Dubovyi his journey and philosophy for creating successful teams and ...

Coca-Cola India celebrates Limca's impressive ₹2800 crore revenue achievement in 2024, highlighting its growth in the ...

As such, we expect Pop Mart to not only introduce new products and replenish previous series of existing IPs, but also explore new IPs to diversify its revenue streams. In addition to its standard ...

There is a sea of productivity apps out there, and not all of them deserve your time. Some are mere distractions disguised as ...

At the heart of this transformation was Saurabh Mittal's visionary approach to cross-channel measurement and attribution.

We all look back at our younger selves with a mix of “eek” and “yikes.” And I couldn’t help but wonder if that is the case ...

Live-stream shopping is a dominant force in online retail. Charlotte Robinson of IAB UK speaks to four experts about how best to capitalize on the phenomenon.

In today’s fast-paced world, businesses are flooded with data — customer behavior, sales numbers, web traffic, social media engagement, and more. But data alone doesn’t drive growth. The real ...

Since entering the Australian market a decade ago, Sephora has struggled to dominate the beauty retail market, with stiff ...

The team launched a series of immersive and interactive experiences at Stackt Market, in collaboration with founding partners ...

The second largest Crunch franchisee is harnessing the power of the brand and making its own intensive membership push as it ...