Car brands occasionally have one-off branding scandals – people hated Audi’s new logo for China and I don’t even need to get ...

or a variation on the theme. "KN is Kia? Wow, that logo is a terrible design," you might have thought. Or maybe you came to a different conclusion: "What a forward-thinking logo!" Either way ...

Last year, Kia decided that it was going to bring the brand into the 21st century. And it did exactly that by revamping its logo into something a bit more modern—gone is the old circular logo ...

To give visual weight to its commitment, Kia redesigned its corporate logo in 2021, ditching the homely oval badges in favor of a futuristic nameplate. The new look has been out in the wild for a ...

The rationale from the company was that the new logo represented its commitment to innovation and its ambitions to become a leader in the automotive industry. But it was a flop. It violated four ...

Kia updated its logo at the beginning of 2021. With new products like the Telluride, K5, and EV6, the company wanted to start the third decade of the 21st century with a new brand image.