Car brands occasionally have one-off branding scandals – people hated Audi’s new logo for China and I don’t even need to get ...

We look back at Kia’s previous logos, and Kia explains why it went so extreme with its newest one. Here's how it may have gone down: You came to a stoplight. Your eyes wandered until they landed on ...

Oops! We’re unable to load this content right now. Kia just adopted the logo, so it’s unlikely to change. Besides, the vehicles behind the logos are more ...

Last year, Kia decided that it was going to bring the brand into the 21st century. And it did exactly that by revamping its logo into something a bit more modern—gone is the old circular logo ...

The rationale from the company was that the new logo represented its commitment to innovation and its ambitions to become a leader in the automotive industry. But it was a flop. It violated four ...

Kia updated its logo at the beginning of 2021. With new products like the Telluride, K5, and EV6, the company wanted to start the third decade of the 21st century with a new brand image.

And why, for that matter, was it missing from the old Kia logo? Or from the logos of Samsung, Almay, Axios, Konica Minolta, Stellantis, BBVA, Dacia, Strava, the Australian Open, Montblanc ...

It's been almost two years since Kia underwent a rebranding exercise and revealed a new logo, but it seems that this new logo is confusing thousands of potential customers. Many are misreading ...

A tale of rebrands, search engine optimization, and the difficulty of trying to figure out what car you’re looking at. A tale of rebrands, search engine optimization, and the difficulty of ...

or a variation on the theme. "KN is Kia? Wow, that logo is a terrible design," you might have thought. Or maybe you came to a different conclusion: "What a forward-thinking logo!" Either way ...