Amanda Lundqvist of Children's Ikea ... play involves undemanding moments when nobody needs to prove anything." Check out some of the toys in the line ahead, and get ready to shop in store come ...

IKEA is hiring a ‘chief play officer’ to test out all their new toys - and the lucky kid gets to keep them all. The Swedish store is looking ... “Do your kids love play and adventure?

I am over the IKEA toy system ... standard style of play.' 'You can't really blame furniture.' Other mums came to her aid, with several sharing photos of their children's toy rooms.