After two years of development, the Los Angeles Kings hockey team unveiled a new team logo and design elements Thursday morning. The update features elements from the franchise’s 1990s logo and ...

That's the approach the Los Angeles Kings have taken as they revealed their new logo Thursday. It was inspired by the 1990s and hockey legend Wayne Gretzky's time with the franchise, which lasted ...

The Kings' new logo is heavily inspired by the '90s look sported by Gretzky in his peak, but features the 1967 crown and other slight updates. Kari Anderson Contributing writer.

Forever," the Kings captioned a post on X unveiling the new look. The new logo is most similar to the crest the Kings had from 1988-1998, which included Wayne Gretzky's years with the franchise.