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New York City–based wedding makeup artist Sarah Ahn has noticed a new trend with her brides: “Korean-American brides have ...

Sophie is a writer for InStyle, where she reports on noteworthy beauty products—including skin care, hair care, and makeup—and, occasionally, covers celebrity style trends. My complexion is ...

Korean overnight collagen face masks often claim to deliver firmer skin overnight, with increased collagen production and boosted elasticity. While collagen absorption isn't definite, regular use ...

Korean overnight collagen masks have surged in popularity among skincare enthusiasts seeking quick solutions for more youthful skin. These treatments promise transformation while you sleep ...

Step forward the viral Collagen Night Wrapping night mask from Korean brand Medicube. According to Spate, Google and TikTok searches for the brand have increased by 166 per cent and 898 per cent ...

I haven’t experienced the facial (yet), but I have tested and loved Medicube’s PDRN Pink Collagen Jelly Gel Mask. The formula of the hydrogel mask features those salmon sperm-derived DNA ...

And it's now on sale. The Plantifique Marine Clay Mask, inspired by Korean skincare practices, has balled over users with its gentle formula that users swear leaves skin 'so much smoother and softer'.

Korean face masks, often featuring ingredients novel to American customers such as snail mucin and egg whites, have been in high demand, which has led to entirely new varieties. Sleep masks ...

Achieve glowing Korean glass skin with a DIY face mask using natural ingredients from your kitchen. With chia seeds, aloe vera gel, honey, and optional lemon juice, this mask hydrates, nourishes ...