So why did Marketing Management make such a splash? Kotler's big idea in 1967 was that companies ... Kotler has added a co-author (Tuck Professor Kevin Lane Keller) and the two plan to publish the ...

Professor Kotler has authored 57 books including the most widely used marketing text book in graduate business schools worldwide, Marketing Management: Analysis, Planning, Implementation and Control.

Philip Kotler (born 1931), who has been a professor of marketing at the school for over 40 years, is largely responsible for that. His book “Marketing Management”, first published in 1967 ...

You’ll have read Philip Kotler way back and have Post-it notes sticking out of his peerless Marketing Management to prove it. There’ll be a well-thumbed copy of Strategic Brand Management on your ...

Citations: Kotler, Philip, Kevin Keller, Alexander Chernev. 2025. Marketing Management 17th Edition.

Citations: Kotler, Philip, Kevin Keller, Alexander Chernev. 2021. Marketing Management (16th Ed.).

Kotler, a professor at Northwestern University’s Kellogg School of Management, is best known to generations of students as one of the authors of “Marketing ... philosophical book and a ...