In a much-hyped branding reveal on Thursday morning from the construction site where a new Seattle arena is being built, the Seattle Kraken team name, logo and colors were unveiled in a live video ...

“The Kraken is a name born of the fans ... The ceremony included raising a flag with the new team logo into what will eventually be in the stadium rafters. “Seattle is a city built by the ...

Advertising Kraken defenseman Brian Dumoulin ... you’re not bigger than the team and you’ve got to respect the team logo,” Gourde said. Advertising Players are taught this early, but ...

and to a study that analyzed whether college students would wear logos depending on the success of a sports team. RELATED:Businesses see rise in sales during Seattle Kraken playoff games Besides ...

The entrance is painted with a Kraken tentacle. One neon sign is the team’s logo over a pair of flashing blue sticks. Another screams, simply, GAME ON. Among the patrons: Leiweke, of course.