You build the set in the usual way you would any Lego Kit, but then you can point your phone at it and, using the Hidden Side app, the augmented reality kicks in and suddenly your creation becomes ...

Lego has been dabbling with video games for years, trying to blur the line between physical bricks and digital devices. And in its latest attempt, a toy range named Hidden Side, the world's ...

Today we're taking a peek at a couple of new LEGO sets ... With the Hidden Side sets we've got here, a pair of characters appears in both sets – Jack Davids and Parker L. Jackson.

In line with this thinking, LEGO has just introduced a minifig, action-based line called Hidden Side, which incorporates a ghost hunter theme with augmented reality elements. Both sets feature ...

You’ll get Jack Davids, Parker ... Hidden Side comes into play, as the set itself looks more or less like a normal graveyard. But mystery, ghosts and ghouls are lurking around. This is when the ...

The LEGO Group today launched LEGO® Hidden Side™, an augmented reality-enhanced LEGO play ... The app lets kids assume a first-person perspective of one of two characters – Jack or Parker – as they ...

Apple is now selling LEGO's "Hidden Side" LEGO kits that are designed to offer a mixed physical and augmented reality experience. Hidden Side is a new series of LEGO sets that are based on a ...

Hidden Side invites kids to join a fearless team of ... provide the build and roleplay fun of any LEGO theme. Activating the free augmented reality app brings the models to life, revealing a ...

This now fits the synopsis Lego handed me: "Jack and Parker are teenage bloggers who ... Newbury is overrun with ghosts!" Lego: Hidden Side isn't the first augmented-reality-enabled construction ...

The LEGO Group unveiled LEGO Hidden Side, an augmented reality-enhanced LEGO play theme ... Using the app, kids can assume a first-person perspective and join lead characters Jack and Parker as they ...

Lego has partnered with Rovio Entertainment, creator of the Angry Birds franchise, to create a series of themed construction sets designed to tie-in with the upcoming release of The Angry Birds Movie.