LVMH has made inroads into the world of sports in more ways than F1. The company partnered with the Paris Olympics last year, ...

Formula 1 (F1), the iconic elite open-wheel motor racing series recently announced a lucrative new partnership with the luxury goods conglomerate LVMH. LVMH takes over sponsorship in several ...

PepsiCo is the latest major brand to jump on board, announcing a multiyear deal with F1 across Sting Energy, Gatorade, and ...

Formula 1 (F1), the iconic open-wheel motor racing series, has officially announced a new long-term partnership with French luxury goods conglomerate LVMH. The 10-year deal, running from 2025 ...

Louis Vuitton has become an official partner of Formula 1 on the heels of LVMH entering ... forged a relationship with F1 when it created the first Trophy Trunk in partnership with the Automobile ...

The company’s domination of the Paris Olympic and Paralympic Games was the warm-up act for the LVMH chief executive officer and founder’s sporting ambitions; the F1 partnership is the main event.

LVMH has been involved in sporting sponsorships before, but this F1 partnership is only the second time the group has signed a deal in its own name; the first was with the Paris 2024 Olympics and ...

In the joint statement revealing the partnership, Bernard Arnault, chairman and chief executive officer of LVMH Group, said its houses and Formula 1 shared “the people, the quest for excellence and ...

PARIS, Oct 2 (Reuters) - French luxury giant LVMH (LVMH.PA), opens new tab has reached a 10-year sponsorship deal with Formula 1 which covers its Louis Vuitton, Moet Hennessy and TAG Heuer brands ...