Tony Auston: Changing your label design to be more inline with current trends can be risky. It makes the most sense for brands under $25, than it does for established, higher end luxury brands.

• Johnnie Walker Blue Label Ultra is the newest offering from the lauded whisky brand, continuing its legacy of innovation by creating the world's lightest 70cl Scotch whisky glass bottle ...

Each label boasts the signature of the artist who created the design, plus Keeneland President and CEO Shannon Arvin and Eighth Generation Whisky Maker & Maker's Mark Managing Director Rob Samuels.

In theory, paper bottles will allow labels to be printed directly onto the bottle, as part of the sustainable design. The bottle, however, has yet to go on sale. “The Johnnie Walker paper bottle isn’t ...

Today’s gun labels have a design that fits a story. 19 Crimes is a huge success, especially in the US. A series of labels depict early Australian criminals, each with a gripping story you can ...