GM has a new logo, and it’s a fairly radical change. The blue square with “GM” underlined in all capital white letters in the middle was GM’s look since the 1960s.

CBS Detroit - General Motors announced Friday a major shift in its brand by a newly designed logo. According to Business Insider, the new logo will have the same GM letters but in lower case.

General Motors is changing its corporate logo and launching an electric vehicle marketing campaign to reshape its image as clean vehicle company, rather than a builder of gas-powered pickups and SUVs.

The new logo is meant to be a modernized version of GM's trademark blue square, while still giving a nod to GM's heritage. This is only the fifth logo change in 113 years, Wahl said. The last time ...

GM unveiled its new logo on Friday. However, people on social media expressed their dissatisfaction with the new logo through humor or pure criticism.

General Motors unveiled a new logo on Friday that it says signals its commitment to an electric future. The new logo features lowercase letters, a rounded smartphone-app-like outline, and a hidden ...

As GM focuses more heavily on electric vehicles, the company is modernizing its classic logo. For over 50 years, the automaker had used underlined all-caps white lettering on a blue square.

GM unveiled a new logo to underline its $27 billion shift to electric vehicles. The company is launching a new marketing campaign to push its new electric vehicles, ...

The U.S. automaker is also accelerating its go-to-market timeline and adding more EVs to its portfolio plans. GM plans to bring 30 new electric vehicles to a global market through 2025.

GM has incredibly big and admirable ambitions for its future, with plans to invest $27 billion in electric and autonomous vehicles over the next five years. Now it just needs a logo to match.

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The company's logo was last changed significantly in 1964, with minor updates in 2001 and 2010.. The refreshed branding ties into GM's goal of becoming the industry's EV leader. Last year, GM said ...