Sarees fluttering with the wind are a sight to behold. Indian sarees are an epitome of grace and cultural significance.

If you have an avid preference for ethnic wear, don’t miss out on these must-have handloom sarees for your wardrobe.

According to the International Sericultural Commission, China is the largest producer of silk in the world, followed by India ...

The Amazon Ultimate Brand Sale (5th-10th June) offers stunning sarees featuring silk blends, intricate jacquard work, and ...

When it comes to traditional fashion, Shilpa Shetty not just stuns in sarees, she creates statements. From traditional style ...

HYDERABAD: Some look directly at you, others glance away. But none of them let you pass without feeling seen. Portraits ...

KSIC struggles to meet demand for Mysore Silk sarees despite production increase, leading to supply crunch and viral queues.

Akhil Akkineni and Zainab Ravdjee tied the knot in Hyderabad. In attendance were Naga Chaitanya, Nagarjuna, Ram Charan, ...

Sudathi says it is the first saree brand in India to launch on quick commerce platforms like Swiggy Instamart and Blinkit.

Looking for silk saree inspiration for a Mehendi function? Take style cues from Sneha’s stunning ethnic wardrobe. From ...

Mahua Moitra’s bridal look was all about rich Varanasi brocade and classic gold jewellery — a perfect mix of tradition and ...

Please send all correspondence to Dr. Ivy S. N. Chen, Department of Management and Marketing, Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong.