But it’s her latest launch that’s making waves in the beauty world. Long-time fans of Eldridge will recall her signature ...

The Minimalist is made for light-to-medium coverage and is buildable to create a natural look without settling into fine lines. It can also double as a contour stick if you’d like to do a little ...

The contrast makeup theory is the latest TikTok beauty craze, but why should I care? I chatted with makeup artists to break down the trend and help me figure out if I should implement it in my own ...

In this series, we ask those in the know to delve into their beauty past. This time it’s make-up artist and brand founder ...