Whether you’re attending one of the highly anticipated tour dates like I am this summer, or simply want to add more timeless ...

As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal tensions ...

Later this month marks the birthday of one of fashion’s most iconic pieces: the blue jean ... One of his customers was a tailor—Jacob Davis. Denim pants had been worn as workwear for years. But, as ...

The loose-fitting outerwear staple comes in gray-blue (pictured above ... “Denim on denim on denim.” We own these classic Levi’s 517s, a streamlined pair of jeans with a bootcut fit ...

Born in 1873 and loved by everyone from Hailey Bieber to Patti Smith, this is the story of the first and original jean ...

"Blue Tab is kind of like where Levi's history meets today," says ... To make a great pair of old jeans, though, you need to start with great denim. And Levi's accomplished this by collaborating ...

they appropriated the blue denim jeans as their defiant symbol for freedom. Earning heritage brand status, Levi’s remained emblematic of the counterculture era throughout the 1960s and 1970s ...