As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal tensions ...

Later this month marks the birthday of one of fashion’s most iconic pieces: the blue jean ... One of his customers was a tailor—Jacob Davis. Denim pants had been worn as workwear for years. But, as ...

Born in 1873 and loved by everyone from Hailey Bieber to Patti Smith, this is the story of the first and original jean ...

In a move that feels both wildly current and straight out of a ‘50s fever dream, Levi’s and Sacai have teamed up again—this ...

they appropriated the blue denim jeans as their defiant symbol for freedom. Earning heritage brand status, Levi’s remained emblematic of the counterculture era throughout the 1960s and 1970s ...