Given the confusion surrounding the announcement, Alphabet's visual identity plays a vital role helping people understand the differences between the two companies. Whereas Google’s goofy logo ...

A brand logo is the face of a corporation -- a combination of colors, typefaces and simple shapes designed to make an image or feeling stick in your brain. So when those familiar icons are given a ...

SAN FRANCISCO (AP) — Google is refining its famous logo as it prepares to become a part of a new holding company called Alphabet. The revised design unveiled Tuesday features the same mix of ...

A report from Recode gives us a nice update on the goings-on inside of Google X—Google/Alphabet's moonshot division—and the group has a new name and a new logo. It dropped the "Google" and is ...

SAN FRANCISCO (AP) - Google is refining its famous logo as it prepares to become a part of a new holding company called Alphabet. The revised design unveiled Tuesday features ...