Walmart is refreshing its logo for the first time in nearly two ... Walmart U.S. "While the look and feel of our brand is more contemporary, our refreshed brand identity reflects Walmart’s ...

Walmart has updated its logo for the first time in 20 years — and shoppers are seriously stunned. The retailer describes the new look as “a comprehensive brand refresh that reflects its ...

This lack of clarity made it more difficult for people to recognize and therefore remember the logo. Brands like Coca-Cola, McDonald’s, and Nike have logos that are instantly recognizable.

Below, 16 Forbes Communications Council members share their top tips for choosing a company name and logo that accurately reflects a brand, resonates with its audience, stands out from the crowd ...

Coca-Cola’s breaking one of the cardinal rules of logo usage for a good cause. Brand guides warn against stretching or otherwise manipulating a logo’s shape, but for a new campaign to ...