Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

New agreements with Oklahoma State, TCU, UTSA, Montana State, UCF, and Louisville expand Logo Brands’ footprint and elevate ...

Instead of making the “o” in Shutterstock look like a viewfinder, now it has “ripples” coming off the top and bottom to ...

Texas travel stop chain Buc-ee's​ is suing a South Carolina-based clothing company, claiming it copied its iconic beaver logo ...

Auto makers live and die on the strength and reputation of the brand icons that decorate their vehicles. Sometimes, ...

Deciding whether to register a trade mark for your business name, logo, or both is an important step in protecting your brand ...

The Brewers announced a rebrand in 2019 for the club’s 50th anniversary. The team brought back an old logo first used in 1978 ...

The brand logos of start-ups incubated by the EDII–Anna Business Incubation Research Foundation (EDII-ABIRF) were launched on Friday ...

An unfortunate and unintentional logo design ultimately led the Chesapeake Baysox to partner for a good cause.

Strategic Consolidation Drives Efficiency and Enhanced Customer Fulfillment ...

Buc-ee’s has filed a trademark infringement lawsuit against South Carolina-based clothing company Born United, claiming their ...