Forget Cannes. Forget Davos. If you want to see how modern brands win hearts, headlines, and hashtags, look at the Met Gala.

In a world where consumers are drawn not just to products but to the stories behind them, branding has evolved into an art ...

Made from a simple cream cotton-canvas and emblazoned with the hotel's bright red branding, it's more of a status symbol than ...

Luxury used to be defined by price tags, logos, and five-star ratings. But in today’s travel world, wealth alone is no longer ...

For Diageo, Trophy House represents an opportunity for connection with a targeted audience. As with any experiential marketing effort, the real challenge is in measuring effectiveness beyond ...

Companies that raised prices the most during the pandemic are now reporting disappointing numbers.

Swiss watchmaker Ba111od offers the precision of a tourbillon and the beauty of an onyx open-heart dial for much less than ...

Sen. Ronald "Bato" Dela Rosa accuses probers of the International Criminal Court of threatening retired police officers to testify against him and former President Rodrigo Duterte. The Boeing logo is ...

The counterfeit watches — bearing the names and logos of designer brands such as Audemars Piguet, Patek Philippe, and Richard Mille — arrived at O’Hare in a shipment from China on Sunday ...

That’s where quiet luxury steps in. Minimal branding, impeccable tailoring. Instead of splashing logos all over their fits, Gen Z is now eyeing brands like The Row, Loro Piana, Toteme ...

The supplier claimed that the bag makers receive a minimal profit margin, while the luxury brand retains the majority of the profit due to its logo and branding. "More than 90 per cent of the ...

Expect a revamped logo and the debut of a mobile app as the luxury hotel brand charges toward ... and spa services with its loyalty program, "Fans of M.O." It will not be a traditional hotel ...