Top 10s traces the evolution of famous logos and how they’ve transformed over time, reflecting changes in branding.

The university announced Thursday the classic Vault A Alabama logo is making a comeback. “The new design is a great way for alumni and friends to show their school spirit while helping students reach ...

There’s a lot to memorize these days. But even making a fuzzy note in your brain of changes to major services can help you ...

Logos are essential to an iconic brand identity, so when it comes to redesigning them, it's no mean feat. While there are ...

A version of this article appeared in the May–June 2023 issue of Harvard Business Review. Jill Avery is a senior lecturer of business administration and the C. Roland Christensen Distinguished ...