When we last talked with Lil Snack, they were a two-person company making little games that were like snacks. Now they have over 10M plays.

The US manufacturer’s $5.6bn acquisition of Twinkies maker Hostess Brands two years ago raised eyebrows at the time. Now Smucker has lowered its expectations.

The tale of a corporate giant going after a smaller rival is nothing new—and frankly, it’s a narrative that’s wearing thin.

And let’s not pretend like we don’t all have our favorite—whether you prefer the buttery taste of Club crackers or enjoy the ...