The new character – whose name is Purple – resembles a peanut M&M candy piece and she was designed to represent acceptance and inclusivity with "her earnest self-expression," according to a ...

A new purple M&M has joined the bag! "Purple" is the chocolate candy's first-ever female peanut M&M and its newest character for the first time in a decade, the brand announced Wednesday ...

Can a group of multicolored candy characters change the world? The marketing minds behind M&M's certainly hope so. The brand just announced its multi-pronged approach to "creating a world where ...

M&M’S is making a statement with its latest candy pack, which features an all-female set of characters — including Purple, its newest addition. It put the company once again knee-deep into ...

Carlson’s recent allegation that the green M&M is a lesbian comes from a widely-mocked 2015 tweet from the brand showing the character with the brown candy, captioned, “It’s rare Ms. Brown ...

M&M's announced it would be doing away with its 'spokescandies' after conservative commentators tore into the company for rebranding the mascots as an inclusive and woke cast of characters.

The candy brand announced that Maya Rudolph would replace its promotional cartoon characters, which have been the focus of a partisan backlash. By Daniel Victor M&M’s, the ubiquitous candy brand ...

More than 10 million fans voted to add the color to the candy rainbow in May, edging out aqua and pink. "Mars is thrilled to debut the newest member of the M&M's cast of characters to the world ...

M&M’s characters, each with their own personalities, are getting a new look to become more inclusive, the candy maker has announced. Mars Inc., which makes the popular candy, said the change is ...

Can a group of multicolored candy characters change the world? The marketing minds behind M&M's certainly hope so. The brand just announced its multi-pronged approach to "creating a world where ...