The Grammy-winning singer, 31, was just announced as a celebrity ambassador for MAC Cosmetics. To kick off her partnership, Petras stars in the latest campaign for the brand’s iconic Viva Glam ...

Way back in 1994, beauty goliath MAC Cosmetics had an idea to team up with breakout names to release a yearly capsule collection of lipsticks and glosses. The campaign, called Viva Glam ...

Thirty years and over $500 million raised since its inception, MAC Cosmetics is upping the ante on Viva Glam. In tandem with the brand's 40th anniversary - and Viva Glam's 30th birthday - the ...

Allocated funds will provide relief for impacted, vulnerable communities. MAC Cosmetics has fast-tracked the kick-off of the brand's annual Viva Glam campaign, which will allocate funds to provide ...

So far, MAC has raised over $380 million with its Viva Glam campaigns, and we're positive Ariana's lip shades will be responsible for many donations. Keep reading to shop the gorgeous shades!

Since 1994, M·A·C Cosmetics has raised over $520,000,000 and counting to support healthy futures and equal rights for all through its iconic, philanthropic VIVA GLAM campaign. Thirty years later, ...

MAC Cosmetics has launched its Viva Glam campaign and lipstick for Pride Month with the iconic LGBTQ+ trailblazer Kim Petras.

M·A·C Cosmetics has raised over $520,000,000 and counting to support healthy futures and equal rights for all through its iconic, philanthropic VIVA GLAM campaign. Thirty years later ...

M·A·C Cosmetics has raised over $520,000,000 and counting to support healthy futures and equal rights for all through its iconic, philanthropic VIVA GLAM campaign. Thirty years later ...