McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.

Switch 2’s Mario Kart World is more of a departure than it looks.

Some may remember when McDonald's Happy Meals and toys featured McDonaldland characters. In 1971, McDonald's introduced McDonaldland through commercials and marketing to further market its brand to ...