In just one short scroll you can learn which old-school beauty items graduated from your grandmother’s bathroom cabinet and ...

In partnership with Ulta, K-Beauty World is a new discovery platform that is making K-beauty accessible to all ages, budgets ...

Often hailed as China's queen of daytime TV drama, she stars in the campaign for the brand's new Le Rouge Velvet Matte ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

PS makes wellness more accessible through real-life stories, first-person perspectives, and expert-backed information. Our ...

Katie Jane Hughes, the celebrity makeup artist behind many of Dua Lipa, Hailey Bieber and Ashley Park's most flawless looks, ...

In honor of ELLE’s 40th anniversary, we’ve curated a list of the best beauty products. Some have stood the test of time. Some ...

We tracked down star-approved serums, soaps, lotions and hair potions at prices we love — they start at just $3.

The U.S. beauty industry raked in nearly $63 billion in 2023, but many Americans are struggling to balance rising costs and ...

Today marks the 42nd birthday of Katrina Kaif. The actress who is at the top of her game in the Hindi film industry with ...

We tapped makeup artists to identify the best Glossier products that enhance the your-skin-but-better, minimalist, clean-girl ...

The Bedhead by TIGI Resurrection Shampoo and Conditioner Set £15.15 (49% off) is a dream for damaged hair. It’s rich, ...