Spike, the Boston Marathon unicorn, is getting an upgrade — but some readers say it’s more of a downgrade. The Boston Athletic Association announced June 5 that the logo of the Boston Marathon ...

The Boston Athletic Association has unveiled a new logo for the Boston Marathon, featuring Spike (the marathon's iconic mascot) in a bold new direction. With a historic legacy built on strength ...

The Boston Athletic Association, the organization behind the Boston Marathon, unveiled a new logo for the race Wednesday in honor of Global Running Day. The updated logo now features the unicorn ...

The Boston Marathon will have a new look next April, as the Boston Athletic Association announced Wednesday an update to the race’s iconic unicorn logo. In honor of Global Running Day on Wednesd ...

Last year, the sponsor logo was previously contained in a horizontal bar which flattened the bottom of the medal. WCVB is the exclusive broadcast partner of the April 21 Boston Marathon and the ...

Runners are disappointed that the new finisher medals feature a large bank logo across the bottom. “This isn’t a turkey trot.” By Scott Cacciola Cathy Connor loves the Boston Marathon.