Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

A Hampshire marketing agency has won a European Search Award for its work with an insurance company. MRS Digital, based in ...

It is not an exact science, but it is getting better. The biggest questions companies have about their marketing campaigns entail what return on investment (ROI) they're getting for the money they ...

During Reflect Festival 2025, the largest technology and entrepreneurship event in Eastern Europe, the Middle East, and North Africa, Olga Loktionova, PR Director at the creative agency CAPSBOLD, ...

Shock Top’s rebrand introduces a new visual identity that enhances its personality and offers an experience with every flavor.

Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform's vision for travel ...

Marketing initiatives must adapt accordingly. When developing a marketing campaign, you want it to evoke emotion with your customer base. So it's important to understand different types of consumers, ...

Lacoste unveils its new global brand campaign for 2025, celebrating the icons that define the Maison — and the iconic personalities who embody it. “PLAY WITH ICONS” celebrates the icons that lie at ...

"I think the macro will end up with more volatility on operating expenses — that's head count, that's marketing spend ... Read next BI Tech Memo An icon in the shape of an angle pointing ...

As a former college athlete in a pre-NIL universe, I imagine this is your first marketing campaign - how did the partnership with Dr. Scholl’s come about? "I was approached about doing this ...

It is also developing AI-generated "digital twins" of models to use in its marketing. Sign up here ... Around 70% of Zalando's editorial campaign images were AI-generated in the fourth quarter ...