Learn how data-driven marketing transforms campaigns through personalization, real-time insights, and better ROI. A practical ...

Weetabix is stepping up its mission to rebuild Britain bix-by-bix with the launch of its Weetabix All-Stars campaign – an ...

How did Coca-Cola build one of the world’s most powerful brands—and at what cost? From secret formulas and global marketing ...

The most famous ad campaigns of all time aren’t just milestones in marketing history—they’re reminders of the power of ...

Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

During Reflect Festival 2025, the largest technology and entrepreneurship event in Eastern Europe, the Middle East, and North Africa, Olga Loktionova, PR Director at the creative agency CAPSBOLD, ...

And it’s an integral part of marketing, especially for something as creative as ... and unforgettable performances by Emirati artists at global cultural icons like The Met, Kensington Palace, and ...

It’s the riddle of modern entertainment marketing: how to be at once comprehensive and bespoke, balancing two seemingly irreconcilable impulses within the same campaign. A perfect case study of ...

According to Flavor Flav, it’s Cane’s O’ Clock! The legendary icon and pop culture mainstay is the star of Raising Cane’s newest nationwide campaign launching tomorrow, April 23, and Flavor’s here to ...

BodyArmor this month is rolling out a refreshed visual identity and its largest national campaign yet, per details shared with Marketing Dive ... s first brand icon. These elements intend to ...

"Choose Better" marks the largest marketing campaign and media spend in BODYARMOR ... bold packaging and first-ever brand icon. BODYARMOR Sports Drink is made with coconut water, and no ...

Authenticity is at the core of every successful marketing campaign. We’ve given you some examples of ... Airbnb upped its influencer marketing game in 2024 by launching a new category called Icons.