CAPI works by establishing a direct server-to-server connection between businesses and advertising platforms, capturing ...

Most comms teams aren’t fluent in AI yet — but fluency is the difference between burnout and better workflows. Here's how to ...

AI is reshaping pricing models in call-centre and business messaging services, shifting from pay-per-message or seat models ...

Billboard advertising remains a powerful and growing tool for law firms to build brand recognition, reach consumers who aren't plugged in online, and compete in an increasingly crowded and competitiv… ...

For marketing and communications professionals, survival in the modern industry landscape means being able to pivot quickly. Amid shifting consumer behaviors and emerging technologies, teams must ...

Industry veteran Kavita Dhanuka has joined Signify (formerly Philips Lighting) as Head of Marketing Communications & Media (South Asia), according to her LinkedIn update. With over 13 years of ...

Abstract: The integrated communication and jamming (ICAJ ... with jamming targets and then the neural network embedded with system performance calculation model is developed to establish the ...

However, existing deep learning-based SemCom paradigms struggle to extend to multi-user scenarios due to their increasing model size with the growing number of users and their limited compatibility ...

The marketing communication process model is essential for businesses looking to effectively connect with their audience. It outlines how messages are crafted, sent, and received, ensuring that ...

Global creative and communications agency W Communications (W) has launched a new global joint venture in partnership with multi-discipline content agency, Bellow. The joint enterprise, W ...