Marketing communications, or "marcom" is the final part of the Marketing Mix of product, price, place and promotion, also know as The Four Ps. Promotion, this definition, includes advertising ...

What Is the Definition of Promotional Advertising ... This will help you chose the right mix of traditional and digital marketing communications to promote your business during high and low ...

Integrated marketing communications tries to organize and control the numerous components of the advertising mix—publicity, personal selling, public relations, positive, direct marketing ...

With growing interest in integrated marketing communications (see Quick Brief – Integrated Communication), the relationship of PR management to that of other forms of communication becomes more ...