Factors that affect the rate of innovation diffusion include the mix ... influencer marketing. It can also be applied to fields such as public health, criminal justice, and communications.

Operator: Ladies and gentlemen, good day and welcome to the Yatsen First Quarter and Earnings Conference Call. Today ...

But they typically have different objectives and roles in the marketing ... communications that are not strictly advertising (paid and non-personal) are characterized as promotions. But this ...

Managing your sales and use tax obligations is a hassle for any business owner, but for some companies it can feel like fighting an uphill battle. Industries like telecommunications, hospitality, ...

The reality is that both face-to-face and virtual marketing are essential components to any company's communications strategy. Here are some benefits of both approaches, plus an example of how they ...

AI has become a real enabler in our day-to-day work. It speeds up research, helps organize information and supports execution ...

Taboola partnered with exchange4media to host a roundtable with focus on reimagining performance in today’s platform-first ...

The success of product marketing ... the "product mix". A company may have a strong product mix in several categories, and a comparable product range within those categories. The Definition ...

Direct marketing is a form of advertising that consists of any promotion that relies on direct communication or distribution to individual consumers rather than through a third party, such as mass ...

Andrew Kokes is global marketing leader at HGS ... shift won’t just be keeping up—they’ll lead the way. Forbes Communications Council is an invitation-only community for executives in ...

Denise Dahlhoff is the director of marketing & communications research at The Conference Board, a member-driven, insights-focused think tank for business, economic, and policy topics. Her ...

Scene MMA has two primary objectives: first, to increase the frequency and detail of marketing mix model outputs that provide detailed, actionable campaign measurement; and second, to automate ...