Campanhas brilhantes não sustentam marcas incoerentes. O marketing que permanece é aquele que se constrói no detalhe, na ...

In a world where digital landscapes shift faster than ever, staying ahead in marketing can feel like trying to catch lightning in a bottle. As consumer behavior evolves and technology advances at ...

De fracassos consecutivos a milhões em vendas, Blake Nubar encontrou no marketing digital o caminho para a independência ...

A APD é presidida por Filipe Araújo, actual vice-presidente de Rui Moreira e candidato independente à Câmara, que diz que o ...

Investopedia / Jiaqi Zhou The digital divide is the gap created by unequal access to modern telecommunications technology among different demographic groups and regions. This can include ...

AI has become a real enabler in our day-to-day work. It speeds up research, helps organize information and supports execution ...

In 2025, businesses are navigating a complex landscape marked by economic volatility and technological advancement.

Learn how data-driven marketing transforms campaigns through personalization, real-time insights, and better ROI. A practical ...

Tech giants have been skirmishing almost daily with regulators and courts about their outsized power over our digital lives.

Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

Ads display a QR code that can be scanned to access a digital scratch-off sweepstakes with prizes including movie tickets, flight vouchers and more.

Retail’s power dynamic is shifting fast -- and younger consumers are in the driver’s seat. While older shoppers pull back, ...